Top 3 Ways Nebraska Cornhuskers Football Drives Revenue

1. Ticket Sales

Nebraska Cornhuskers football is a major source of revenue for the University of Nebraska-Lincoln. In 2019, the team sold out all of its home games at Memorial Stadium, generating over $30 million in ticket revenue.

2. Television Contracts

The Cornhuskers have a lucrative television contract with Fox Sports that pays the university over $20 million per year. This contract helps to fund the athletic department's operating budget.

3. Licensing and Merchandise

The Cornhuskers have a strong brand that generates significant revenue from licensing and merchandise sales. The university has licensing agreements with a number of companies, including Nike, Adidas, and Fanatics. These agreements allow the companies to sell Cornhuskers-branded apparel, accessories, and other products.